In 1999, La Jolla Friends of the Seals (LJFS) was founded, a non-profit 501(c)(3) public benefit corporation and the only local organization exclusively dedicated to public education and enforcement of laws protecting the harbor seal colony. LJFS advocated the closure of Casa Beach/Children’s Pool, where seals to give birth to their pups, culminating in the city of San Diego ordering the closure of the beach during pupping season from 2014.
In 2015, docents formed the Seal Society of San Diego. Docents share shifts at the beach to provide information to visitors about the seals in their natural habitat and to monitor and report incidents relating to harassment. Docents offer ongoing formal educational presentations at many public venues. The Seal Society also works with the media and authorities to improve the conditions for the seals and sea lions, especially during pupping season when they are most vulnerable.
In 2017, the Seal Society was invited to partner with the Sierra Club of San Diego and became the Sierra Club Seal Society.
In 2019, the Sierra Club Seal Society expanded to include the Sea Lion Rookery at Pt. La Jolla and Boomer’s beach.
In 2022, working with the City of San Diego and the California Coastal Commission, the closure of the sea lion rookery for pupping season from May 1st to October 31st was secured.
Both rookeries can now be viewed safely without disturbing the moms and pups, and visitors come from all around the world to view this incredible sight!
Join us as a volunteer docent to help us educate the visiting public about these amazing marine mammals.
Chapter Office Hours
Monday to Friday
9:00 am to 5:00 pm
Please call before stopping by as we are sometimes in meetings or temporarily out of the office.
4241 Jutland Dr., Ste 303
San Diego, CA 92117
Our physical office is temporarily closed for in person meetings as we build out our new location. We are available for online meetings and phone calls during our regular business hours.